To get a sense of what Avaaz is and how it operates you have to switch the lens 3,000 miles to a pleasantly light-filled office with great views overlooking Union Square in Manhattan. This is where Avaaz has its headquarters – if an organic network of internet activists can be said to have a headquarters. Avaaz, formed in 2007, has more than eight million members in 193 countries and can claim to be the largest online activist community in the world. This year alone it has attracted an extra one million members and it is now wholly self-funding with about $20m (£12m) raised so far in online donations.
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