Many media commentators are speculating on who exactly has the most to lose from the precipitous events caused by the News of the World hacking scandal. The obvious casualties are the hundred journalists who have been pushed out into the cold. Murdoch has withdrawn from BSkyB bid. Other titles are in a definitive tailspin. Andy Coulson could be looking at some time in the slammer.
Arguably, the incandescent political damage done by the phone hacking has savaged the Prime Minister’s brand. Any scandal that needs to propel a failing opposition leader into a favourable light requires emergency PR council. Alas, Ed Milliband isn’t free to dance on the Prime Minister’s misfortune because he too is aided by an ex News International journalist.
Matthew Freud is perhaps one player who has even more to lose. I’ve been operating a PR company breathing the same oxygen as Matthew, but he’s been on an impressive mission and built a far bigger empire. Make no mistake, the omnipresent Freud, eminence grise, is held on high by the phantom in the wings. The PR industry gives credence to the fact that he is the country’s most powerful PR broker. His influence, aided by his marriage to the Murdoch family and his close friendship with Rebekah Brooks, simply cannot be ignored. He sits in the middle of the powerful circle to the advantage of many of his clients...read more
http://www.markborkowski.co.uk/power-pr-matthew-freud-and-the-murdoch-empire/
